Motion Reel
Motion Reel https://brianmacdesigns.com/wp-content/uploads/2023/03/Personal-Reel-2023-V2_web.mp4
Facebook Sizzle Reel
Facebook Sizzle Reel https://vimeo.com/487683269 Overview The Facebook Sizzle shows how Facebook assists social connectivity through its platform and tools. The Facebook logo becomes the semiotic device that drives connectivity throughout the piece. After cutting from the TV to the tablet, the logo comes to life, dancing in unison with the girl. The logo sets out […]
OCTI Launch
Octi Launch Campaign Overview The launch video needed to illustrate the exciting in-app experience Octi offered its users. We worked closely with Superhuman and the social media influencer ‘CJ operAmericano’ to conceptualise, build and deliver the launch video. CJ operAmericano and myself built out the concept of travelling through different world that represented pop culture […]
commercetools
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Neuno
The Collection Overview Neuno is a B2B2C platform allowing authenticated brands to upload their assets as NFTs giving users the opportunity to buy,sell, wear and trade digital clothes. Neuno wanted to offer web3 users exclusive membership via collectable cards. Neuno wanted to create luxury fashion cards that garnered members exclusive access to fashion collectibles offered […]
Brainfood
Brainfood-RSA Objective To showcase the work of the RSA as a central institution of social innovation rooted in its approach to change. Nurture minds Let’s show the RSA to be a platform that nurtures people’s minds. A sophisticated theme with a simple and relatable message. A malnourished mind Every day, the average person processes 100,000 […]
Snapchat Design Strategy
Design Strategy at Snap.inc I worked with Snap.inc for 6 months with the design strategy team, a small team made up of 3 designers including myself. Our role was to help the sales and creative team visualize concepts for clients. Augmented and Mixed reality has technical limitations that may not always be realized in the […]
The Xec Leadership programme
The Xec Leadership programme Overview The Xec. (‘zeck’), from BME PR Pros, supported by Google UK and delivered in partnership with PRovoke Media and the Chartered Institute of Public Relations (CIPR), is the first leadership scheme for UK-based Black, Asian, Mixed Race and Ethnic Minority (BME) PR and comms pros. Bold and ambitious, it aims […]
Sneaker 0 – SnapChat
Snapchat – Sneaker0 https://vimeo.com/816722578/4c65dab1ef Sneaker0 is the world’s first sneaker to be designed entirely by a computer using machine learning from a curated exhibit list. To build it, a computer was trained in sneaker design by scanning thousands of sneakers around the world. Then, it was given visual information of the 200+ iconic sneakers chosen […]
Misfits Brand Activation
Misfits Brand Activation Misfits were looking to explore motion language to elevate the brand and product across multiple platforms with particular emphasis on targeting Gen Z audience Research and exploration The creative director worked closely with me during discovery phase before deciding on a visual route. I began to build out animations based on the […]