commercetools product explainers
commercetools is a cloud-based headless commerce platform that provides APIs to power e-commerce sales and similar functions for large businesses. It offers a flexible and scalable solution that allows businesses to tailor and expand their commerce solutions to meet specific requirements.
Headless commerce can be unfairly described as complex and difficult to implement. commercetools wished to address this challenge by creating a series of explainer videos. Each video discussed a specific area and product that commercetools offers their customers.
Process
The marketing team would provide a loose script and idea around an upcoming video. Myself and the marketing team reviewed the script and noted down ideas for each section of the video. After working together on a conceptual direction, a story board would be created and presented to the team. The marketing team then reviewed the storyboard and visuals. Any suggestions from both design and marketing would be discussed until the storyboard aligned with the goals of each video.
The visuals created in the storyboard are animated in a 2D or 3D application depending on the route taken. After effects, Adobe Illustrator and Cinema 4D were the main tools used production to create each videos. The turn around was quick. The team set a goal of one video per month. At times a bottle neck would occur. To help speed up the process we started to use stock footage and reuse animations created in previous videos. A template of assets started to emerge which helped speed up the process on other projects during my time at commercetools.
Explained in 60 seconds: What's cloud-native architecture?
Discover the secret behind outstanding customer experiences: Cloud-native architecture. In just 60 seconds, learn why cloud-native architecture is essential for managing sales surges in online traffic during peak events like Black Friday, all while streamlining operations and reducing costs. For businesses exploring how to monetize big shopping events, it’s time to reimagine digital commerce with commercetools.
Explained in 60 seconds: Component-based solution
Explore one of the core traits of composable commerce: Component-based solutions. In just 60 seconds, you’ll learn how a component-based system provides the unmatched flexibility of composable commerce to build and adapt shopping experiences on the fly. For businesses ready to unlock unlimited possibilities, it’s time to reimagine digital commerce with commercetools.
Outcome
The video series raised the profile of commerce tools while providing quick snippets of content to prospect customers. At the time of writing the explainer videos sit at over 200K views on the commercetools YouTube channel. On LinkedIn the videos drove engagement while raising brand awareness.
