Nissan Content Creative and Motion
For 3 months I worked with Social Element conceptualising and producing for Nissan’s UK social channels. Nissan were aiming to launch their first TikTok channel in the UK. It was a hands on role spanning across several skillsets. Videography, Video Editing Photography, Motion Design and Creative conceptualisation were required to execute and deliver on many of the briefs.
Mo-Reem
Mo-Reem played on the viral sensation “Reem” from “The only way is Essex”. We decided to shoot content for the concept at Nissan’s e-Formula event in Covent Garden London.
I coordinated the shoot on site in amongst large crowds to capture strong visuals. Several edits were put together using footage and images from the shoot at Covent garden. Having the creative control from start to delivery allowed me to explore several executions with the team from Nissan and Social element.
Mo Brat
Social element looked to tap into a younger audience for their TikTok launch. In the summer of 2024 Brat Summer by Charlie XCX became a viral sensation across TikTok .
Nissan and Social Element were looking for a way to capitalise on the Brat summer trend. Through experimenting I conceptualised an execution for Mo and named it “Mo Brat”. The piece is purposely designed to have a low fidelity look and feel to capture the visuals of the “Brat Summer Trend”
I rotoscoped Mo out of the video and placed them on a solid background with the same green colour used in the Brat summer album. Mo’s helmet was colour corrected to green and the title “Mo Brat” was blurred to be in keeping with the low-fidelity look.
Covent Garden Content
Myself and the team at Social Element wanted to capture a library of content to inspire future concepts and executions. This gave me the opportunity to test out ideas with the team from content captured at the event. It was a great opportunity to understand what could align with the creative direction and Nissan’s goals. I took over 200 photography’s and dozens of videos. After the shoot I produced a few WIPs to share with the team. Some of the executions were later used by Nissan.
Showroom Content
Nissan kindly gave us the opportunity to use their UK showroom to shoot and produce content for their Social media channels. It gave myself and the team to take pictures of Nissan’s newest range.
After myself and the team conceptualised ideas, Social Element and Nissan produced a content calendar with a list of executions for shooting content in the showroom. We mixed up the content based on factors like platform, audience and type of car. Different cars would have a different audience types. Because the yellow juke is popular with a younger audience we looked to create on trend content for TikTok.
Nissan requested that we create videos and images that show off their flagship cars. A higher polished look and feel would be required to deliver. We were limited to working with a budget friendly kit due to restrictions. This forced me to be creative when shooting the content and editing it in post. We used the torch on our phones to help highlight the details in the cars for up-close shots. Editing the photos in post allowed me to create photos and video that looked high budget without needing expensive lights or gear.
The showroom shoot allowed us to deliver the content Nissan requested while building a library for future content. As it was coming up to the end of my time with social element it allowed me to hand over a massive library of content and processes to the team as they continued to help Nissan build out their social media presence.
Outcome
We built a potent social approach that puts audiences at the heart of content and proactively gets the brand in their feeds.
Move at speed, pack it with character and stand proudly in opposition to the boring; in feeds and in the conversations important to our audiences.
