SYFY’s Future man series required a social media campaign. The TV show on SYFY has a strong engaging fanbase. An engaging audience is a powerful resource to pull from when creating a campaign. A DIY holo-lens video became the creative concept in an attempt to connect with fans of the Future man series.
Holography has been popularised in science fiction movies and TV. The creative team found people online who designed makeshift holo-lens using a phone and 4 sided transparent container. The container is put onto the phone and projects the video into the center point of the container. The light emitting from the phone reflects through all 4 sides creating a hologram effect through the center of the plastic container.