NCS Trust partnered with a social agency and Snapchat to give a platform for us to speak with young people on. Digital creative and social all had to work closely together to hit the mark in visuals and creative direction. Copy, graphics and user interaction all had to be carefully considered when designing the snapchat filters.
The metrics for the campaign where high and showed consistent user engagement. The dwell time averaged at 22.25 seconds and the average conversion rate was 46.40%. Which nears 1 in 2 people who unlocked it are sharing it.
The Snapchat design was carefully considered to give young people playful content to engage with and share.