Octi created a parent company ‘Ultraviolet’. The team at Octi reached out for help around creating a visual identity. The team is building a web3 focused brand. Because Gen-z are the target audience, colourful and surreal aesthetics were the visual reference point from the start.
The Octi team asked me to also explore 3D brand visuals. We worked with Octi to deliver surreal visuals that injects energy into the brand. Simple 3D shapes and animations visualised the Ultraviolet universe while keeping focus on the logo.
Deadlines were tight and resources were limited. So, I reached out to motion designer Sam Miles. He is skilled in Kinetic typography and has a strong foundation in design.
Bold&Break my studio were juggling several projects at the time. Sam’s help was crucial in delivering a high quality logo animation. I provided the same with direction through crude animations. Sam’s did an incredible job of bringing the animations to life.
We wanted to focus on the visual representation of UV rays. Ultraviolet (UV) light has shorter wavelengths than visible light. Although UV waves are invisible to the human eye, some insects, such as bumblebees, can see them. This is similar to how a dog can hear the sound of a whistle just outside the hearing range of humans.
A spectrum of light in the form of waves played with the themes of UV light. A few executions took creative license with a range of colour and visualization of UV light.